The brief is the instrument's aim.

Computational systems are extraordinary at solving problems and almost incompetent at choosing which problem to solve. So we start where the leverage is: with the question, not the answer.

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Organisation Sector The goal This is the aim of the instrument. Everything downstream follows from it. The constraints Include the constraints you would normally leave unsaid. Unstated objectives are where optimisation goes wrong. What has already been pruned away Optional, and often the most useful field on this form. Every prune is a door we may want to reopen.

We reply within two business days. If there is a constraint we think is missing, we will say so in that first reply.

The instrument shows us what is possible. What is worth building is still your call — and it starts with the question you put to it.